Artwork specifications
Artwork specifications & design guidance
Great out-of-home creative is simple, bold, and readable in seconds. Keep your message short, use high-contrast colors, make your logo and call-to-action large, and leave a safe margin around the edges. Use the file specifications below as a starting point, and reach out if you have any questions before printing.
File specifications
General guidelines — final specs can vary by unit; confirm with us before you produce artwork.
| Format | Finished size | Design scale | Resolution | Preferred files |
|---|---|---|---|---|
| Bulletin | 14ft x 48ft | Design at 1/10 scale | 150 dpi at scale | PDF, TIFF, EPS |
| Poster | 10ft 6in x 22ft 8in | Design at 1/4 scale | 150 dpi at scale | PDF, TIFF, EPS |
| Digital | Per-unit pixel spec | Full pixel dimensions | 72 dpi (RGB) | JPG, PNG, MP4 |
Design tips
How many words should I use?
Aim for seven words or fewer — drivers see your board for only a few seconds.
What about a safe area?
Keep important elements away from the edges. We’ll share exact bleed/safe-area dimensions for your unit.
Who supplies the final print?
Send us print-ready artwork to the specs above and we handle production and installation.