Our formats
Billboard formats for every campaign
From high-reach highway bulletins to flexible digital displays — find the format that fits your goals and budget.
Which format is right for you?
Out-of-home advertising comes in several formats, each with different strengths. Bulletins deliver the biggest impact and reach; posters build frequency affordably; digital displays offer scheduling flexibility and rotating creative. Not sure which fits? Tell us your goals and we’ll recommend a mix.
Format comparison
| Format | Typical size | Best for | Illumination |
|---|---|---|---|
| Bulletin | 14ft x 48ft | Maximum reach & brand impact on highways | Often illuminated |
| Poster | 10ft 6in x 22ft 8in | Building frequency across a market | Often illuminated |
| Digital | Varies (LED) | Flexible scheduling & rotating creative | Always lit |
| Wallscape / specialty | Custom | High-impact placements in premium areas | Varies |
Common questions
How long is a typical campaign?
Most placements run in four-week cycles, and many advertisers book multiple cycles to build frequency.
Can I run creative on more than one board?
Yes — many campaigns use several boards across a market. Add the locations you like to a request and we’ll quote them together.
Do you help with design?
We can point you to artwork specifications and design guidance — see the Artwork page — and answer any questions before you print.